Oktoberfest in Germany, Gan Bei in China, Snapsvisa in Scandenavia - having a drink is a part of many cultures all over the world. What we're exploring in today's blog is some of the rituals tied to specific drinks (some of which you may already know) and how they benefit the brands and producers that make them.
Corona & Lime
A Corona & Lime is a pretty iconic image- it brings to mind sunny, idyllic beaches and the idea of a cool, refreshing beverage.
Whilst the origin of this ritual is debated, what's known for certain is the effect it has had on the image and brand of Corona. Through embracing this simple idea in their marketing they have been able to create a memorable identity for their drink.
Though tequila is produced by any number of brands and suppliers, the culture and history of this drink provides an undenaible appeal to many people.
Grown from an agave plant, Tequila is a drink that is inextricably intertwined with Mexican culture. It only stands to reason that it also has a drinking ritual associated with it. The most well known is as follows:
- Briefly lick the skin between your thumb and forefinger or the back of your hand.
- Sprinkle a small pinch of salt onto the area.
- Hold one slice of lime/lemon with your thumb and index finger, using the same hand that contains the salt.
- Breathe out, lick the salt, down your tequila shot and bite the lime.
Stella Artois is a lager that also heavily emphasises it's Belgian roots. The drink was "was originally crafted as a gift for the people of Leuven, Belgium and named after the holiday star" (quote)
This also provides the source of their drinking ritual. With steps such as "the purification", "the sacrifice" and "the bestowal", they build the image of an esteemed beverage with a rich heritage, this being the essense of their brand.
Do you have any rituals that art part of your local customs? Drop us a comment and let us know!